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San Diego for Business is a Business community, featuring professional Seminars, resources and Networking Opportunities for Mid-size Business leaders engaged in best practices for their business.
Getting the company Culture Right
by Dan Redman
Business Performance Advisor
Insperity
Many Business Owners and CEOs say one of their major concern is finding the right people.
More often, the real challenge is keeping them.
What is often overlooked is that retention issues rarely stem from the talent pool itself but are rooted in company culture. And culture, whether intentionally shaped or not, reflects leadership.
Studies consistently show, employees don’t leave companies, they leave bosses.
When the workplace environment lacks clarity, trust, or respect, even top performers will disengage or walk away.
In this engaging and interactive seminar, Dan draws from his life-changing experience and passion for improv to demonstrate how five fundamental skills can shape a healthier company culture, one that improves organizational performance, strengthens leadership, and boosts employee engagement
Who should attend?
- Business Owners and CEOs, they are certainly accountable for the culture they dirve.
- Anyone interested in management challenges
-Anyone willing to contribute to a better organizational culture
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Featured Speaker
Dan Redman

Daniel Redman is a Business Performance Advisor with Insperity, where he works directly with CEOs and business owners to improve operational effectiveness, employee engagement, and organizational culture. With deep experience in leadership consulting and a unique background in improvisational theater, Daniel brings an energetic and thought-provoking approach to business transformation.
Drawing on the core principles of improv—like adaptability, presence, and trust—Daniel helps leaders break through communication barriers, build stronger teams, and create cultures that attract and retain top talent. His seminars are highly engaging, interactive, and grounded in real-world business challenges, offering practical tools for leaders ready to shape culture from the top down and drive sustainable growth. LinkedIn
Dan can be contacted via email at: Daniel.Redman@insperity.com
Time & Location
Date : Thursday May 15th, 2025
Time : 8:00 am to 9:30 am
Location :
San Diego Regional East County Chamber of Commerce
201 S Magnolia Ave,
El Cajon, CA 92020

Register Now for This Event




San Diego for Business is a Business community, featuring professional Seminars, resources and Networking Opportunities for Mid-size Business leaders engaged in best practices for their business.
We organize seminars, workshop and networking opportunities where business owners can meet like-minded professionals, share experiences, and foster meaningful relationships. Beside education one goal is to help you expand your network and tap into new opportunities for growth and collaboration.
Our educational workshops and seminars focus on business best practices. From mastering financial management to leveraging the latest marketing trends, our expert-led sessions cover essential topics to help you scale and manage your business effectively. We bring together industry leaders, experienced mentors, and successful entrepreneurs to share their knowledge and insights.
Topics and Speakers
Marketing – CXO
A Strategy for Success in the “New Normal” Customer Experience

Greg Chapman
CX and Marketing Strategist
Founder The Pocket CMO®
Revenue & Sales
Building Effective Sales Organizations

Jean- Marc Terral
Senior Executive & General Management
Fractional CRO
Founder: San Diego for Business
Finance
Understanding Financial Ratios

James Cliame
Construction and Manufacturing
Exit Planning
The Top 5 Reasons Business don’t sell

Shelley Lightfoot
Southern California Institute
San Diego, Orange County Exit Planning Chapter
IT Infrastructure
ERP: What are they? How do they Help? What to Watch for?

Christian McCLellan
ERP Project, ERP program management.
EOS Strategy Governance
Entrepreneurship Operating System

Dennis VanBaale
EOS Worldwide
HR
“How to Keep The Right People”

Daniel Redman
Insperity
Daniel.Redman@insperity.com
CRM
Unlocking Growth: CRM Strategies for CEOs and Business Owners

John Hulina
Founder of CRM Assist
Senior Financial Advisor
Helping Business Owners and Higher Net Worth Families Exceed Their Financial Goals

Greg Banner
CEO Asset Preservation Strategies, Inc
COO - Operations - Manufacturing
Creating Systems, Processes and Metrics to achieve the biggest impact with minimal effort.

Mark Ross
Ross Consulting
Features
Experienced Speakers In Their Field
All Speakers bring deep industry knowledge and captivating insights to every session. Their dynamic presentations engage audiences, leaving them with actionable takeaways. With a proven track record of delivering value, they inspire growth and innovation. Join their webinar for expert guidance and fresh perspectives!




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From Seminar to Workshop
Over time, we are transitioning from seminars to a more interactive workshop format. These workshops are designed to be hands-on, allowing you to apply concepts directly to your business and leave with actionable solutions


Hello, I’m Jean- Marc Terral

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With over 30 years of experience in Sales, Marketing, and General Management, I specialize in helping small to mid-sized business owners and CEOs achieve scalable and predictable revenue growth. I focus on plan, sales strategies, optimized structures, and building high-performing teams. I partner with organizations to establish strong foundations and scale effectively, or regain growth momentum for long-term success.
I started San Diego For Business to provide free Educational and Networking opportunities where business owners can meet like-minded professionals and field experts, share experiences, and foster meaningful relationships. The goal is to help Business Owners expand their network and tap into new opportunities for growth and collaboration
Upcoming Events
Say Good bye to Supply Chain Headaches
CRM Strategies
Exit Planning
The Improv Culture Advantage
Forecast Finance
Mark Ross
John Hulina
Shelley Lightfoot
Dan Redman
James Cliame
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